How to Print Brother Labels from Shopify

LabelCraft - barcode labels for Shopify that print at exactly the size you set.

Brother QL and TD label printers are common in small retail, offices, and warehouses. This guide covers how to print barcode labels for your Shopify products on a Brother - the right size, right scale, so barcodes scan and labels align.

Supported Brother models

Brother printers that install a standard printer driver work with LabelCraft. Common models:

• QL-810W / QL-820NWBc - Wi-Fi-enabled desktop QL series, up to 62 mm wide. Popular for retail and small offices.
• QL-1100 / QL-1110NWB - Wide-format QL, up to 103.6 mm wide. Can print two narrow labels side by side.
• TD-4420DN / TD-4520DN / TD-4550DNWB - Industrial TD series (104 mm wide). Direct thermal, LAN/Wi-Fi-connected.
• QL-570 / QL-700 / QL-800 - Older QL desktop models still widely in use, each with a Windows driver. On a Mac, Brother has a driver for the QL-800 only: for the QL-570 and the QL-700 it says to print from its P-touch Editor, so a Mac cannot print LabelCraft's PDF to them from a browser. The QL-800 connects by USB only, and Brother lists only Android phones and tablets as able to use its iPrint&Label app with it over USB: an iPad or an iPhone cannot connect to it.

The QL series uses proprietary DK rolls with fixed widths. The TD series accepts standard direct-thermal rolls and is more flexible for custom stock widths.

P-touch tape printers (PT-P900W, PT-P950NW) are technically supported but use laminated tape rather than direct thermal - not suited for retail barcode labels. Use the QL or TD series instead.

Common Brother label sizes (in millimeters)

QL printers use DK rolls with fixed widths. Key part numbers and their exact dimensions:

• DK-11204 - 17 × 54 mm. Brother's smallest standard label. Barcodes will be narrow; best with Code 128. Not in the Label size list: choose Other size… and type 54 × 17 mm, long side first.
• DK-11203 - 17 × 87 mm, sold as a file folder label. Not in the Label size list: choose Other size… and type 87 × 17 mm, long side first.
• DK-11209 - 29 × 62 mm. Small product or address label. Room for barcode + product name + price at modest font sizes. Sold as DK-1209 in the US; under Label size, Brother DK-1209 (29 × 62 mm).
• DK-11201 - 29 × 90 mm. Standard address label, longer. Also used for large-item retail labels. Sold as DK-1201 in the US; under Label size, Brother DK-1201 (29 × 90 mm).
• DK-11202 - 62 × 100 mm. Larger product or shipping label. Room for barcode, title, price, SKU, and a short description. Sold as DK-1202 in the US; under Label size, Brother DK-1202 (62 × 100 mm).
• DK-22205 / DK-22212 - 62 mm wide, continuous, in paper or film. Brother lists it for the desktop QL-800, QL-810W and QL-820NWB as well as the wide QL-1100. Sold as DK-2205 and DK-2212 in the US, where a QL-800 or QL-810W comes with a DK-2251 starter roll: black and red tape of the same width, printed by the same line, with Paper Type set to Black/Red in the Brother driver. Under Label size, Brother DK-2205 (62 mm continuous).
• DK-22210 / DK-22211 - 29 mm wide, continuous, in paper or film. Sold as DK-2210 and DK-2211 in the US; under Label size, Brother DK-2210 (29 mm continuous). Its barcode gets 26 mm, too little for an EAN-13 or a UPC-A to scan reliably: print those on the 38 or 62 mm tape.
• DK-22225 - 38 mm wide, continuous. Sold as DK-2225 in the US; under Label size, Brother DK-2225 (38 mm continuous).
• DK-22223 - 50 mm wide, continuous. Sold as DK-2223 in the US; under Label size, Brother DK-2223 (50 mm continuous).
• DK-22246 - 103.6 mm wide, continuous, for the wide-format QL-1100 and QL-1110NWB only. Not in the Label size list: choose Other size…, then Continuous strip, and type 103.6 mm and the length of one label.
• DK-11221 / DK-22214 - 23 × 23 mm squares and 12 mm continuous tape. Too narrow for an EAN-13 or a UPC-A, so not in the Label size list. Choose Other size…, then Continuous strip for the tape, and type the size: LabelCraft says before printing when a code does not fit, and can print the label without a barcode.

For TD-series printers with standard thermal rolls, enter your roll width and desired label length directly in millimeters in a custom LabelCraft template.

The critical print setting: 100% scale

The most common cause of wrong-size labels and non-scanning barcodes is the print dialog scaling the PDF. When printing from your browser, set scale to 100% - look for “Actual size” or “None” in the scale dropdown. Never use “Fit to page”, “Shrink to fit”, or “Auto”.

LabelCraft embeds the exact physical dimensions of your label stock in every PDF (±0.1 mm). Print at 100% and the label aligns perfectly; scaled, barcode modules shrink below scanner threshold and text drifts off the label edge.

Brother QL on Windows, step by step

For a QL-800, QL-810W or QL-820NWB connected to a Windows computer. The QL-700 and QL-1100 drivers have the same fields, without Paper Type.

1. Install Brother's driver

• Unplug the printer's cable from the computer. On support.brother.com, open your model, then the downloads for Windows, and run the printer driver.
• On a QL-700, QL-800, QL-810W or QL-1100, the green Editor Lite LED must be off before you plug the cable in: hold the Editor Lite Button until it goes out. A new QL-810W comes out of its box with it on.
• Plug the cable in when the installer asks for it, and let it finish.

2. Load the roll of your labels

• Die-cut labels come one by one on their backing: DK-11201 (DK-1201 in the US) for 29 × 90 mm, DK-11209 (DK-1209) for 29 × 62 mm, DK-11202 (DK-1202) for 62 × 100 mm, DK-11208 (DK-1208) for 38 × 90 mm.
• Continuous tape is cut by the printer: DK-22205 (DK-2205) 62 mm, DK-22223 (DK-2223) 50 mm, DK-22225 (DK-2225) 38 mm, DK-22210 (DK-2210) 29 mm, and the black and red 62 mm roll that came in the box, or a DK-22251 (DK-2251).
• With the printer off, lift the DK Roll Compartment Cover, set the roll in the Roll Spool Guide, push its end through the Label Output Slot up to the mark and close the cover. At power on, a QL-800, QL-810W or QL-820NWB lines the end up by itself, and a QL-570, QL-580N, QL-600, QL-700, QL-710W or QL-720NW does the same with a die-cut roll; press the Feed button to line it up on a QL-500, QL-560, QL-650TD, QL-1100 or QL-1110NWB, on a QL-600 with any other roll, and on a QL-550 when the end will not reach the slot. For any other QL or roll, the printer's User's Guide gives the gesture where it explains loading the roll.
• In LabelCraft, under Label size, pick the line that shows the code of your box. The black and red roll prints on the DK-2205 line.

3. Set the driver to that roll

• In Windows, open Control Panel → Hardware and Sound → Devices and Printers (on Windows 11, the Control Panel is under Start → All apps → Windows Tools), right-click your Brother printer and open its Printing Preferences.
• Die-cut labels: Paper Size is the size of your labels as the driver names it, width of the tape first: “29mm x 90mm” for the DK-11201, “62mm x 29mm” for the DK-11209, “62mm x 100mm” for the DK-11202, “38mm x 90mm” for the DK-11208. Orientation: Landscape, except Portrait for the DK-11209.
• Continuous tape: Paper Size at the width of the roll (“62mm”, “50mm”, “38mm”, “29mm”), Feed at 3 mm, Length at the length of the label plus 6 mm, Orientation Portrait.
• Paper Type, on a QL-800, QL-810W or QL-820NWB: Black/Red on a black and red roll, even to print in black, and Monochrome on any other.
• If the label comes out turned a quarter turn, switch the Orientation and print one label again.

4. Print from the browser on the same paper

• Open the PDF from LabelCraft, print it and pick your Brother QL as the printer.
• Paper size: the same paper as in the driver. Chrome and Edge keep it under More settings.
• Scale: “Actual size”, none of the “Fit to…” options. Margins: none.

5. Print one label and watch the printer

• Print one label first, and hold it against the roll before printing the batch. Before your first print, Print the test page on the home page does it; after that, print a single product.
• On a QL-810W, a Status LED that blinks red once a second while nothing comes out means the roll in the printer is not the paper set in the driver. Load the roll you set, or set Paper Size to the roll in the printer and pick the same roll under Label size in LabelCraft.
• If a Brother message on the screen says that Black/Red on White paper is installed, set Paper Type to Black/Red; if it says that Monochrome media is installed, set it to Monochrome.
• To clear an error, open and close the DK Roll Compartment Cover. If the error stays, press the Cutter Button; if it still stays, turn the printer off and on again.

Step-by-step: printing Brother labels from Shopify with LabelCraft

1. In your Shopify admin, open LabelCraft (Apps → LabelCraft), then Print labels.
2. At the top of the page, above the three steps, open Label size and pick your roll under Brother: each line shows the codes printed on its boxes, so a DK-22205 or DK-2251 box is Brother DK-2205 (62 mm continuous). If your roll is not in the list, choose Other size… and type the size printed on its box. A shop that prints by template picks it under Label template instead.
3. In 1. Select, search for your products by title, SKU, barcode or vendor, tick the ones to label, then click Next: quantities. If every variant you ticked prints one label and has a barcode and a price, the button reads Next: print instead and goes straight to 3. Print, where Back: quantities opens step 2.
4. In 2. Quantities, set a quantity per variant, or type one number in Set all to and click Set all, or click From inventory to use your stock counts. Then click Next: print.
5. In 3. Print, What you'll get shows the labels before anything prints. Click Generate PDF to download a PDF sized exactly to your DK roll.
6. Open the PDF, print it at 100% scale (Actual size, never Fit to page), and choose your Brother printer.

Continuous DK rolls

On 62 mm or 29 mm continuous tape, pick Brother DK-2205 (62 mm continuous) or Brother DK-2210 (29 mm continuous) under Label size: there is nothing to build, and each label is a page of the PDF, 30 mm long. For another width or another length, choose Other size…, then Continuous strip, and type the width of the roll and the length of one label. A shop that prints by template enters the roll width and the label length under Templates → New template.

On this tape the Brother driver has a length of its own. In Windows, right-click your Brother printer in Devices and Printers, open its Printing Preferences and set:

• Paper Size: the width of the roll, “62mm” or “29mm” (“2.4"” and “1.1"” in inches), never a die-cut size such as “29mm x 90mm”.
• Paper Type, on a QL-800, QL-810W or QL-820NWB: Black/Red on a black and red roll, the 62 mm roll that came with the printer or a DK-2251 (DK-22251 outside the US), even to print in black. In Monochrome, Brother's status monitor says that Black/Red on White paper is installed.
• Length: the length of the label plus a Feed at each end, so 36 mm for Brother DK-2205 (62 mm continuous) and Brother DK-2210 (29 mm continuous). If the bottom of the label is missing, raise the Length by a few millimeters and print one label again.
• Feed: 3 mm, the least Brother allows.
• Orientation: Portrait.

Then pick the same paper in the print dialog of your browser: Chrome and Edge keep Paper size under More settings.

The X offset and Y offset fields (in mm) let you correct any systematic drift between the layout and where ink lands on your stock. They sit in the template, under Advanced settings → Printer calibration. Print a calibration test page, measure the offset once, and every label printed from that template shifts by that much.

Troubleshooting

Nothing prints

On a QL-700, QL-800, QL-810W or QL-1100, look at the green Editor Lite light first. Brother's troubleshooting asks for it to be off: if it is on, hold the Editor Lite button until it goes out, then print again. On a QL-810W, if the red status light blinks once a second instead, one cause Brother gives is a roll that does not match the job, a wrong media error: set the paper size in the Brother driver to the roll in the printer, and pick the same roll under Label size. With a black and red roll loaded, Paper Type must be Black/Red in the driver, even to print in black.

Barcode doesn't scan

Scale issue - always print at 100%. If the barcode is missing from the product record, use LabelCraft's “Generate missing barcodes” to create a valid EAN-13 or Code 128 barcode before printing.

Labels print narrower than expected

The template width must match your DK roll exactly. DK-11201 is 29 mm wide, not 30 mm - use the correct paper size or create a custom template with the exact measurement from your label box.

Text is cut off at the edge

LabelCraft shows an overflow warning before the PDF downloads. Set the affected element's overflow mode to shrink to auto-scale the font, or truncate to shorten it with an ellipsis.

Continuous roll has a gap between labels

Each PDF page is one label. On continuous tape, the Brother driver also holds a length for each label, Length in its Printing Preferences: set it to the length of the label plus 6 mm, as in Continuous DK rolls above, so 36 mm for Brother DK-2205 (62 mm continuous).

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Need help with a specific Brother model or DK label size? Contact LabelCraft support.

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